Uniguest
Bringing the Uniguest Hub platform to life through customer stories
Background
Uniguest is a global digital engagement technology provider, spanning digital signage, IPTV and enterprise video.
The business is consolidating its portfolio – moving from a house of brands to a single, unified platform under its “Hub” solution suite.
Arrow & Zest works with Uniguest to shape and share this transition, bringing clarity and consistency to how the story is told. This project became a standout campaign – capturing that shift through real-world customer stories.
Challenge
With three recently completed installations located close together – Nottingham Trent University, Nottingham College and Chesterfield FC – we set ourselves an ambitious goal: capture all three in a single, three-day shoot.
Coordinating permissions, schedules and logistics for multiple live environments was no small feat, but through careful planning, collaboration and adaptability, we made it happen.
Services
✔ Case study
✔ PR
Watch the Case Studies
Unifying campus-wide digital signage with Uniguest Campus Hub
Connecting 30,000 students and staff with Uniguest Campus Hub
Driving fan engagement and commercial opportunities with Uniguest Sports Hub
Solution
Arrow & Zest led the planning, creative direction and stakeholder interviews, working alongside Uniguest’s video production partner to shape and capture each story.
Pre-interviews with Uniguest account leads and client stakeholders informed detailed filming briefs, ensuring each story focused on real business impact.
Over three days, we interviewed seven people across Marketing, IT and Operations – even the Chairperson of a football club – drawing out insights that revealed the true business value of Uniguest’s Hub platform.
“It’s rare to find a Creative Director who truly understands the technology they’re filming. Alex brought a strategic marketing lens that made the story of our digital transformation really land.
Being the ‘subject’ of a film can often feel intrusive, but Alex made the shoot day feel energetic and effortless, putting everyone at ease.”
Yasir Rafi Head of IT Services, Nottingham College
Three locations. Three days.
Capturing each story across live environments, tight schedules and multiple stakeholders.
Results
The hat-trick shoot delivered significant time and cost efficiencies while maintaining creative quality – capturing three flagship customer stories in a single, highly coordinated production.
All three films have quickly become some of Uniguest’s most compelling client success stories, prompting teams across the organisation to request similar videos for their own projects.
The Chesterfield FC case study alone reached over 500 views in the first day, demonstrating strong early engagement.
Feedback from internal teams and partners has been overwhelmingly positive, with the videos praised for clearly demonstrating the real-world impact of the Hub platform across multiple sectors.
“Alex has a unique perspective, having worked across integration, manufacture and distribution, and approaches marketing and brand strategy with a business-focused mindset.
This eye for storytelling has been integral to Uniguest’s planning and delivery as we switch from a house of brands to a single, unified business entity and technology platform – something perfectly demonstrated through this multi-site case study campaign, which brought our Hub story to life across multiple sectors.”
James Keen EVP Marketing, Uniguest
Have a story worth telling?
Explore our Case Study Services or book a call to see how Arrow & Zest can help bring your projects to life.