EcoVista
Evolving the brand to support vertical-led growth
Background
EcoVista is a carbon-neutral system integrator specialising in large-format LED and digital signage.
As the business expanded into more complex, higher-value projects, its brand and website no longer reflected the scale, focus or maturity of the company.
Arrow & Zest partnered with EcoVista to bring its external presence into line with the direction of travel of the business.
Challenge
Launched in 2023, EcoVista had grown quickly and built strong recognition in the market. The objective was not to reinvent the company, but to ensure its positioning accurately represented where it now operates and where it intends to compete.
The existing website grouped everything under a broad “full-service integrator” banner and the business was effectively trying to be everything to everyone. What was needed was greater clarity and stronger cut-through in a highly competitive space.
Services
✔ Brand strategy
✔ Brand identity refresh
✔ Website rebuild
✔ Showreel video
✔ Sales collateral
✔ PR & social media
Solution
Arrow & Zest led the programme from strategy through to launch, working closely with the founders of the business.
The process began with strategic clarification before moving into visual evolution and digital transformation.
Brand strategy, positioning & messaging
We undertook a strategy workshop and competitor review to define where EcoVista creates the most value and how that value differs across sectors.
From this, we developed detailed propositions around three core verticals:
Retail Media
Digital Out-of-Home (DOOH)
Venues & Stadia
Service Proposition Image
Messaging was structured around audience challenges, solutions and benefits, supported by clear proof points and case studies.
We developed a brand strategy that unpacked what the EcoVista brand stands for, which centered around four brand pillars: turnkey delivery, sustainability, innovation and expertise – providing the foundation for both the messaging and visual identity.
Brand Strategy Slides
Brand identity evolution
With the positioning clarified, the identity was evolved to better reflect the scale and technical maturity of the business, while also creating a more distinctive and future-proof brand.
Working with designer Julia Gray at The Gray Studio, we refined the logo, colour system and typography to create a fresh and modern visual identity – keeping the EcoVista name recognisable while giving it new energy for the next stage of the company’s growth.
We also introduced the Infinity Loop symbol, a flexible visual device that can operate across digital, motion and collateral. It reflects how the business approaches every project – end-to-end turnkey delivery, sustainable and circular thinking, ongoing innovation and proven experience.
Website rebuild
The previous website centred heavily on services and had become difficult to navigate. The new structure is organised around vertical expertise.
Arrow & Zest redefined the sitemap and rewrote the core messaging to focus on sector-specific challenges and outcomes. Sustainability was embedded within each vertical narrative rather than presented as a standalone initiative.
We partnered with Visualab to translate the strategy and evolved brand identity into a clean new website, working within the existing WordPress CMS.
The result is a clearer user journey and a stronger articulation of where EcoVista specialises.
Showreel video
A new showreel and logo animation were developed to align with the refined brand system.
The film brings together Retail Media, DOOH and Stadia projects, structured around EcoVista’s four brand pillars, under a single delivery narrative and now operates as a core brand asset featured on the homepage hero.
Logo animation
The logo animation is also used consistently across every social video, helping reinforce EcoVista’s branding and create a recognisable visual signature across digital content.
Launch campaign
The evolution was introduced with a press announcement, 2-week social content including a founder podcast created by Big Wave Creations, and updated sales materials, ensuring the repositioning was clearly communicated to the market.
Results
A brand evolution that reflects the scale, focus and ambition of the EcoVista business today.
EcoVista now presents with a clearer and more focused market position. The launch generated overwhelmingly positive feedback from clients, partners and across the wider industry. The refreshed brand and website give the business a stronger platform to communicate its expertise across Retail Media, DOOH and Venues & Stadia.
Internally, the process has aligned the team around EcoVista’s priority sectors. Externally, the new identity has injected fresh energy and confidence into the business as it continues to grow across high-performance display environments.
“Alex has worked with us since the beginning, so he understands EcoVista and our market inside out.
On this project he really helped clarify our thinking and challenged us to properly define what we do and where we want to focus as a business. He then orchestrated the whole process – from brand strategy through to the new website – bringing together the right people to deliver it.
The result is something we’re incredibly proud of. The new brand and website look fantastic and genuinely reflect who we are.”
Sean Morrough & Dave Neale Managing Partners, EcoVista