Our story
Arrow & Zest was founded by Alex Couzins in 2024 with a mission to drive long-term brand growth in the AV industry. With nearly two decades of experience, Alex combines expertise in international brand marketing with deep insights into the AV sector.
Alex began his career at a leading brand consultancy, where he honed his skills working with some of the world’s most recognised brands. Moving into the AV sector, he held senior marketing roles at companies like PSCo/Midwich, Absen and AVMI (now Kinly), gaining end-to-end channel experience across corporate AV, live events and video display technology.
His work has taken him across Europe, North America and China, where he’s built strong relationships with trade media, channel partners and suppliers.
Alex holds a first-class degree in International Marketing from Bournemouth University and additional qualifications from the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI).
Recognised with awards like Inavate’s 40 Under 40 and Installation’s Marketing Team of the Year, he has a proven track record in building brands and driving growth.
Through our network, we can provide specialist skills and expertise – adding some extra ‘zest’ to our offering.
Our partners
Digital content creation for LED displays
Specialist content for eye-catching visuals designed to maximise the impact of LED displays.
3D visualisations for project designs
Detailed mock-ups that bring proposals to life, providing clients with clear, immersive previews.
Architectural visualisation using Unreal Engine
Creating interactive digital twins that allow real-time walkthroughs and scenario testing, such as ambient lighting.
Tradeshow design and build
Create high-impact brand experiences that captivate and connect your audiences.