Uniguest
BCF Arena: Taking the action off the ice
Background
Uniguest approached Arrow & Zest to help strengthen its credentials in the sports and entertainment sector through a flagship customer success story.
The focus was BCF Arena in Fribourg, Switzerland – home to Swiss ice hockey champions HC Fribourg-Gottéron and a host venue for the 2026 IIHF Ice Hockey World Championships. The venue uses Uniguest's Sports Hub platform to power digital signage, IPTV and live content experiences across the arena.
Our brief was to showcase how the technology helps drive fan engagement, enhance the visitor experience and create commercial value across one of Europe's leading multi-purpose venues.
Challenge
BCF Arena is much more than an ice hockey venue. Alongside elite sport, it hosts concerts, corporate events, community activities and international tournaments throughout the year.
The challenge was capturing not only the scale and energy of a live matchday, but also demonstrating how the platform adapts to different events and supports sponsorship activation, hospitality and venue operations behind the scenes.
Most importantly, we wanted to show how the technology takes the action beyond the ice, creating a connected experience throughout the entire venue.
Services
✔ Video case study
✔ PR
Watch the video case study
Solution
Arrow & Zest led the planning, creative direction and stakeholder interviews, working alongside Uniguest's long-standing video production partner.
A detailed filming plan was developed in advance to maximise a single day shoot - covering three consecutive ice hockey matches, fan experiences, hospitality areas and behind-the-scenes operations.
We conducted interviews with key stakeholders, including BCF Arena’s CEO and the venue's Digital & IT Manager, while incorporating existing promotional footage to showcase the venue beyond game day and bring additional energy to the final edit.
Alongside the video, we produced a supporting written case study and PR campaign targeting AV, digital signage and sports venue media.
Results
A single day of filming was transformed into a compelling customer success story that now serves as a valuable sales and marketing asset for Uniguest.
The video captures the atmosphere, scale and versatility of BCF Arena while demonstrating how digital signage and IPTV technology enhance fan engagement, hospitality experiences and commercial opportunities throughout the venue.
The project also generated a supporting written case study and PR campaign, helping Uniguest amplify the story beyond its own channels. Coverage was secured across leading AV, digital signage and sports venue publications including Inavate, Invidis and Stadia World, further strengthening Uniguest's position within the sports and entertainment market.
“If you want to be the best, you have to have good players, good coaches, good facilities – and good partners. With Uniguest, we have a strong partner to help us continue to develop the arena and the experience.”
John Gobbi CEO, BCF Arena
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