20/01/2025

News

A fresh look: The new Arrow & Zest website

We’re delighted to unveil the new Arrow & Zest website! It’s been a long time coming, but like any business, our focus has been on delivering for our clients first. Now, nearly a year in, we’ve taken the time to refine our positioning, better define our offering and create a site that reflects who we are today.

Why now?

From day one, the website has been on the ‘to-do’ list. But as any business owner will tell you, client work comes first! We also wanted to let the business evolve naturally, ensuring our services and approach were shaped by real-world experience rather than assumptions.

Arrow & Zest today is quite different from the business we originally envisioned. Over the past year, we’ve worked with a diverse range of clients, received valuable feedback and fine-tuned our positioning. The result? A sharper, more focused brand marketing agency designed to elevate brands in the AV and Live Events industries through impactful storytelling.

 

What’s different?

The new website isn’t just a refresh – it’s a statement of who we are and what we stand for.

  • A clearer positioning – At our core, we believe in the power of long-term brand building as a driver of business growth. As we wrote in AV Magazine, ‘quick wins’ are not a formula for success.

  • Transparency on our services and approach – We now have dedicated pages outlining exactly what we do and how we work, making it easier for potential clients to see if we’re the right fit.

  • New ways to work with us – We’ve introduced case study-based service packages that offer a high-value, low-risk way to start working together.

  • The new ‘Insights’ section – A hub for our latest thinking, case studies and best practices from both our work and the wider marketing community (plenty of ideas in the pipeline!)

  • A deeper look behind the brand – You can now find out more about our background and partners in the About section.

 

Who is this for?

Our new website is built for:

  • Brands in the AV and Live Events industries looking for expert marketing support.

  • Founders, SMEs and scale-ups who need strategic brand guidance but don’t have an in-house team.

  • Marketing agencies and creative partners who want to collaborate on projects in the AV space.

Even if you’re not in the market for marketing support today, we’d love to stay connected – so when the time comes, we’ll be here to help.

 

Check it out

We’d love for you to explore the new site. If you’re looking for marketing support or know someone who might be, spread the word!

A huge thank you to VISUALAB Media, who helped design and build the site.

And if you want to stay updated with industry insights, best practices and case studies – follow us on LinkedIn and be part of the journey.